Brand & Content Strategist · 7+ Years in SaaS
I've led Brand and Content at SaaS orgs for 7+ years. Countless experiments and 10M+ in revenue later — here's my framework. A philosophy, if you will.
Every brand I've worked with had something to say. Most just didn't know how to say it. The difference between 40K "best beaches in India" visitors and 10M ICP-qualified visitors is one thing: the right story, told to the right people, in the right way.
Let's Build YoursMy Frameworks
Original frameworks and honest results — from orgs that trusted the process and grew.
Tap your ICP's pulse and position accurately. Your central entity is everything.
Read Framework →2× traffic while maintaining integrity. Grow MQLs by playing long-term. The only way.
Read Framework →Optimise user journey with the right touchpoints. Increase conversion by 30%.
Read Framework →Original frameworks, theories, and solutions. Reaffirm your positioning.
Read Framework →It's not about what you sell. It's what you stand for. Let's bring it out to the world.
Read Framework →Tap the pulse of your buyer persona. CTRs and open rates — on me.
Social Proof
What the people I've built with have to say.
Etee's content has helped us materialize our vision at Outgrow — to revolutionize marketing and make our audience active participants.
Etee has helped us strategize and draft Product Marketing collateral to hit the Buyer Persona's pulse. I wish her all the best.
Etee critically thinks of her users before penning anything. She owns her project end to end. A critical thinker who is great to work with.
Narrative Building is Priority Numero Uno in Product Marketing. Etee has a knack for exactly that. Give her an ICP and pain point — she will create a story out of it.
Etee designed our content strategy and implemented it end-to-end at Outgrow. She picks a concept, researches it in detail, and translates the idea into a finished content piece.
Etee was instrumental in elevating our marketing strategy, doubling the traffic and resulting pipeline from Organic. Her attention to detail and unwavering dedication made her an invaluable partner.
Ready to grow?
Or get in touch. Let me replicate what I have done for 7+ orgs.