Vitruvius Built is a dedicated luxury residential builder based in Park City, Utah. They build in some of the most demanding mountain environments in the American West — steep terrain, complex foundations, and sensitive site conditions in communities like Promontory, Deer Valley, Tuhaye, Victory Ranch, Deer Crest, and The Colony.
Their projects run to tens of millions of dollars. Their buyers are high-net-worth homeowners and architects who expect precision, discretion, and flawless execution. The digital presence has to match the product.
Two things, delivered as one integrated engagement. First: migrate the website off Framer — which was technically heavy, difficult to update, and not built for the editorial weight a luxury brand demands — onto Wix Studio, which gives the client full ownership and flexibility.
Second: get Vitruvius Built cited by AI. The buyer for a $10M+ custom home increasingly starts their search by asking ChatGPT, Claude, or Perplexity — not by scrolling Google. Being invisible in AI answers means being invisible at the most important moment in the sales journey. That had to change.
Both phases delivered simultaneously, with a single go-live. Total engagement: 4 weeks. Fixed fee: $5,000.
Framer is a design tool first. For a developer building a portfolio site, it is powerful. For a luxury builder who needs to add a project, update a press mention, or swap a hero image — it is a locked room. Every change required developer involvement. The site was heavy to load and offered no native schema or structured data support.
More fundamentally: Framer had no path to the LLM visibility infrastructure we needed to build. Embedding JSON-LD schema, publishing an llms.txt, and building AI-optimised content required a platform the client owned end-to-end.
The Alexandra Zsigmond template on Wix Studio, adapted to Vitruvius Built's brand: dark palette (#1A1A1A), gold accent (#B8965A), SVG wordmark, editorial typography. Full-screen hero video, large-format photography, press logo grid. All six navigation pages and footer rebuilt exactly. Functional contact form routed to the client. Zero-downtime DNS cutover.
Staging URL delivered for written client approval before any DNS changes. Cross-browser and mobile QA across Chrome, Safari, Firefox, iOS, and Android. Full Wix Studio admin handoff on go-live day so the client owns everything going forward.
Dark palette, gold accent, SVG wordmark, editorial typography — all from the existing brand applied to the new build
All copy, imagery, video, and links migrated verbatim. Full-screen hero video and large-format photography preserved exactly
Complete Wix Studio admin access transferred. 30-day post-launch bug-fix window. Client owns and controls everything going forward
The buyer for a $10M+ custom home in Park City, Utah is not scrolling through a Google results page. They are asking ChatGPT: "Who are the best luxury builders in Park City?" or asking Perplexity: "Tell me about mountain home builders in Deer Valley."
If Vitruvius Built is not in that answer — they do not exist in that buyer's consideration set. LLM visibility is not a nice-to-have for a luxury brand in 2025. It is the new first impression.
LLMs cite what they can verify. The entire strategy was built around making Vitruvius Built maximally verifiable — structured schema so machines can read the entity clearly, factual specificity on every page (founding year, service areas, project locations, firm type), on-site content that directly answers the queries buyers ask AI, and external citation consistency across every press and directory listing.
The Company page was rebuilt specifically to serve this purpose — the highest-priority LLM citation page on any site. Every detail that differentiates Vitruvius Built is now findable, factual, and consistent across the web.
Most luxury brands have none of this. Their websites are beautiful and machine-unreadable. Vitruvius Built now has both — which is why they appear ahead of competitors with larger teams and bigger ad budgets when a buyer asks AI who to call.