Etee's Canvas: A Snippet Of SEO-Optimized Content

27 Apr 2024

Hi there,

Thanks for checking out my SEO portfolio.

I follow Koray Tugberk GUBUR's Topical Authority framework.

(If you want detailed idea about my frameworks and results, check this out)

I have helped orgs achieve 10Million+ in Traffic- solely through organic means.

This means:

  • More than 100% traffic growth YoY- and relevant traffic at that. (source: AHrefs)

  • An average on 50% growth Quarter on quarter (source: GSC)

  • Increasing average time on page and scroll depth by 50-60% YoY (source: GA)

  • Making Content conversion centric. AT Keka alone, we generated 9.75 Million through purely organic means.

Now, here's my work portfolio:

KW stands for Keyword Volume.

Average SERP Position of Collaterals here is # 1-5.

Product Landing Pages- HIGHEST Business Intent

These are transactional intent Landing page. They usually are the product pages. They are usually #1 collaterals driving your direct + organic revenue. At Cashfree Payments, organic leads converted form organic traffic made up for 40% of entire ARR (FY '2020-22).

They may have low search volume and usually Keyword Difficulty level able 75 (Hardest to crack)

https://www.cashfree.com/payment-gateway-india/ (KW: 300)

https://www.cashfree.com/payouts/ (KW: 5000)

https://www.keka.com/payroll-software (KW: 5000)

https://www.keka.com/best-hr-software-in-india (KW: 900)

Inner Content: High Business Intent Keywords

This is "educational content" (not transactional)- mostly used to answer your ICP's questions. They act as first touch points. They, usually, lead customers to product landing pages/ another landing page.

The logic is pretty simple.

You answer their questions with relevant helpful content. They find you helpful. Begin to trust you. If user journey goes well- will buy from you.

https://www.cashfree.com/payment-gateway-charges/ (KW:40000

https://www.cashfree.com/blog/banking-as-a-service-baas/ (KW:1500

https://www.cashfree.com/blog/e-mandate/ (KW:13000)

https://www.cashfree.com/upi-payment-gateway/ (KW:5500)

https://www.cashfree.com/blog/ppi-interoperability/ (KW:13000)

https://www.keka.com/human-resource-planning (KW:800)

https://www.keka.com/glossary/training-and-development (KW:3700)

https://www.keka.com/glossary/staffing (KW:14000)

Outer Content: Medium Business Intent KWs

They have lower business intent but are important for gaining traffic from ICP. they help you balance out traffic ups and downs. You'll be surprised how often they act as first touch points for your organic leads.

https://www.cashfree.com/blog/upi-transaction-limit/ (KW:10000 )

https://www.keka.com/self-appraisal-comments (KW:1150000)

Of course this is purely SEO optimized content. if you're interested in checking out my think-pieces (original thought leadership collaterals)

This is the place to go:

https://eteedubey.com/blog/thought-leadership-decoded

https://eteedubey.com/blog/product-marketing-sales-enablement

https://eteedubey.com/blog/brand-narrative-content-strategy