Etee's Canvas: Shaping Brand Sentiment with Thought Leadership

21 May 2024

Hey there.

If you're going through this section of my website, I'm hoping you're aiming to:

  • Position the organization as an authority in its field

  • Improve brand sentiment and perception surveys

  • Build credibility and trust among stakeholders

  • Foster innovation and drive conversation within the industry

  • Increase organizational revenue or market share

~ With Thought Leadership Content.

On this page, I'll try to quickly run you through my previous work that have helped SaaS orgs achieve these results.

If you're interested in reading my Thought Leadership Framework; Head over here:

Now, let's get to the portfolio.

Editorial Opinions and Think Pieces

Policy Radar, Cashfree Payments

Link

Cashfree was able to garner a loyal readership- most of whom consisted of Founders, MD, COO and CFOs. Due to absence of proper attribution models- not sure how many of them found themselves in our pipeline. Nevertheless, Policy Digest acted as a source of truth for all those looking to learn about new financial regulations.

Whitepapers, Ebooks and Use Cases

Keka Whitepapers

Link

Thought leadership content- tackling lesser known HR topics that lead to cost leakage and scaling issues. Completely original. Completely Actionable.

Outcome:

559 Total Downloads

4 Million in ARR- considering Whitepaper as First Touch.

Keka Use Cases

Link

Explaining HR roadmaps through relatable examples

Cashfree Ebooks

Link

Branded Educational Content: Video Format

HR Tutor Tutorials

A brand series, breaking down complicated people management concept into digestible videos.

Link

Original Reports

Statistics, Trends and Editorial Takes- all based out of original research. This particular report was birthed after Keka HR Katalyst events.

It recieved mentions in ET HR, Financial Times, People Matters and more.

Acted as first touch in more than 50 closed accounts.

Link

I have also helped strategise and host thought-leadership webinars, podcasts. Additionally, have helped leaders with their branding; helping to position them as thought leaders in the space.

Not adding these links as they are proprietary to the organization/individual.

However, I will end this portfolio with my own think pieces on marketing:

  • https://eteedubey.com/blog/brand-narrative-content-strategy

  • https://eteedubey.com/blog/seo-topical-authority

  • https://eteedubey.com/blog/product-marketing-sales-enablement

That's all for now, folks.

Thanks for coming by.